BETTY AND VERONICA
BY RACHEL ANTONOFF
Assistant Production Designer
The unveiling of the Betty and Veronica by Rachel Antonoff clothing line at New York Fashion Week in Fall 2016 was an immersive spectacle merging comic book pop art and high fashion. The brand represents an extension of Archie Comic's 75th anniversary with the release of the CW's new television show, Riverdale. The fashion show was a collaboration with Lena Dunham who wrote the script and musician Jack Antonoff.
Assisting the production designer and director, I participated in creative conversations, created renderings, and coordinated the development and creation of graphics and integration with the technical production team.